Vivid Impact

Industry Leader Vivid Impact Capitalizes on New Opportunities While Reducing Overhead Costs With On-Demand Labor

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“Our industry and customer demand can lead to some very challenging labor demands, and we would not be where we are today without the Veryable platform. We look forward to continuing the growth of our partnership with Veryable for many exciting years to come.”

-Brandon Boyers, EVP & Chief Manufacturing Officer

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Background

Vivid Impact is a leading visual communication and marketing company that has experienced rapid growth, with double-digit revenue growth year after year. Originally operating out of two standalone facilities in the Louisville Metro area, totaling 120,000 square feet, the company made its first major acquisition in 2023 to expand its manufacturing capacity. 

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Vivid Impact is committed to staying at the cutting edge of technology, lean manufacturing, and innovation. One of its key innovations is the launch of PrecisionPop IQ, a patent-pending machine learning platform designed to provide data-driven insights around marketing campaigns and ensure marketing budgets are being utilized effectively. 

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Opportunity 

Vivid Impact continued its expansion by securing a major contract with a large convenience store chain, which entails creating monthly promotional kits for over 7,000 locations across the United States. Handling such a high volume of orders posed a significant challenge, and to address this, the company opened a new facility in Mesa, Arizona. This has brought their footprint to over 200,000 square feet across two states. 

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This wasn’t the only challenge however - the monthly surges in demand, which typically occurr during the final two weeks of each month, oftentimes necessitate a 3X increase in headcount. 

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Trying to address this with traditional methods was ineffective for numerous reasons, and Vivid Impact’s leadership sought a more flexible solution that would allow them to rapidly and efficiently scale without inflating costs. 

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Solution

By tapping into Veryable’s on-demand labor marketplace, Vivid Impact has been able to build a flexible extension of their full-time workforce, which gives them the ability to scale each day to the precise level of support required.

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Having this capability has made their operation 3X as agile, and ensures they can confidently address demand surges and deliver on-time no matter what. In addition to managing daily and weekly order volume fluctuations, Veryable has helped Vivid Impact quickly get their Mesa, AZ facility up and running. Now with fully built labor pools at both facilities, Vivid Impact can dynamically scale their workforce in response to production spikes. 

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By The Numbers

Within just a few months of implementing Veryable, Vivid Impact achieved significant operational and financial improvements. In October, during their largest surge to date, the company was able to achieve a significant reduction in expedited shipping costs by effectively scaling their labor capacity to manufacture, kit, and ship all promotional products to 7,000+ stores on-time. 

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This success was driven by Vivid Impact’s ability to adjust its workforce daily to match demand. To keep up with production, Vivid Impact brings in machine operator helpers to support their skilled FTEs. Not only does this result in higher productivity and output, but by assigning non-value-add work to Veryable operators, morale has improved as their FTEs are able to focus more on their core responsibilities. 

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Additionally, the company has also scaled its kitting operations with the help of Veryable, increasing from zero operators during non-surge periods to adding a second shift and expanding to 45 operators across two shifts during peak demand. 

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Having this capability allows Vivid Impact to not only maintain best in-class service regardless of volume, but with the ability to instantly scale back down, they’re able to minimize labor costs during slower periods and avoid wasted productivity. 

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Statistics

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Work Areas

-Kitting/Fulfillment

-Inventory Receiving

-Machine operator helpers

-Forklift operator

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Labor Pool Size

Louisville - 111

Mesa - 125

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Attendance

Louisville: 92%

Mesa: 93%

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Op Posting Lead Time

Louisville: 17.49 hours

Mesa: 23.23 hours