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Planning For Huge Gains in 2025? Think Small to Win Big

By
Jacob Shaffield
January 2, 2025
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As the new year begins, companies everywhere are examining their monthly and quarterly reports from the previous year, using these summaries to set goals and refine strategies for 2025. This approach seems natural—after all, aggregated data is supposed to reveal trends, predict demand, and guide decision-making. But here’s the challenge: averages mask the truth. They don’t reveal the Wednesday when demand surged and overwhelmed your workforce, or the Friday when your team sat idle because orders never came. As W. Edwards Deming famously said, “In God we trust. All others must bring data.” Yet it’s not enough to bring data—you must bring the right data, and monthly summaries alone won’t cut it.

Real operational excellence is achieved by understanding demand and productivity at the most granular level—shift by shift, line by line, and skill by skill. Veryable’s on-demand labor platform is a game-changing tool in this pursuit, allowing businesses to align their workforce with real-time needs rather than depending on averages. “It’s the little details that are vital. Little things make big things happen,” said John Wooden, and this principle couldn’t be more applicable to managing today’s fluctuating demand.

Why Averages Don’t Work for Demand Management

Many companies rely on averages to drive staffing and operational decisions. If weekly or monthly demand forecasts suggest a need for a specific number of workers, leaders schedule accordingly, trusting that peaks and valleys will balance out. But demand doesn’t follow neat, predictable patterns—it fluctuates, often dramatically. On a weekly average, your workforce may seem sufficient, but within that same week, you might encounter days when demand doubles, followed by days when it barely registers.

Consider a manufacturing line with an average weekly production target of 10,000 units. On paper, the labor required seems straightforward, but what if Monday’s demand spikes to 3,500 units while Thursday’s workload drops to 1,000? Without adjustments, you’re understaffed during surges and overstaffed during lulls, leading to overtime, wasted labor hours, and dissatisfied customers. “Beware of little expenses; a small leak will sink a great ship,” said Benjamin Franklin, and in this context, those “leaks” come from failing to account for daily fluctuations.

The problem isn’t that fluctuations exist—they’re inevitable. The problem is that many organizations aren’t prepared to respond effectively. Veryable’s on-demand labor platform provides businesses with the flexibility to address these fluctuations, allowing you to align labor resources with demand as it changes, day by day. Companies can scale their workforce dynamically instead of relying on fixed schedules, ensuring resources are always optimized for actual demand.

The Power of Daily Demand Insights

Operational leaders know that data drives improvement, but not all data is equally valuable. Daily demand insights—measuring how many orders arrive, when they peak, and how quickly they’re fulfilled—offer a clearer picture of the realities on the floor. These metrics allow leaders to fine-tune their staffing, workflows, and processes to match the rhythm of actual demand.

For instance, a warehouse might find that demand consistently spikes on Wednesdays and Thursdays due to replenishment orders from retailers. Armed with this knowledge, managers can schedule additional staff for those days while scaling back on slower days like Monday and Friday. With Veryable, businesses can easily add or reduce operators to match these demand patterns, ensuring they’re never overstaffed or scrambling to fill gaps. “What gets measured gets managed,” observed Peter Drucker, and by measuring demand at a daily level, organizations can avoid overgeneralizations and make data-driven decisions.

Daily demand data doesn’t just reveal inefficiencies; it also highlights opportunities. A closer look might reveal that a particular product line experiences unexpected surges due to promotions or customer preferences. With these insights, businesses can prepare in advance, using on-demand labor through Veryable to handle spikes without disrupting their core team. As Robert Collier put it, “Success is the sum of small efforts, repeated day in and day out.” By focusing on these daily adjustments, businesses create a foundation for long-term excellence.

Adapting to Unpredictable Surges

Even with robust planning, demand fluctuations can still catch you off guard. A sudden influx of orders from a major customer or an unplanned surge due to market trends can overwhelm your team if you’re not prepared. Traditional workforce models, built on static schedules and fixed headcounts, leave little room for flexibility when these surprises occur.

When demand spikes, many managers resort to reactive measures like overtime, calling in off-duty workers, or rushing to hire temporary staff. While these solutions may address immediate needs, they come at a cost—higher expenses, reduced morale, and increased burnout. Over time, these reactive strategies erode the effectiveness of your operation and make it harder to retain employees.

A more proactive approach involves building flexibility into your labor strategy from the start. Veryable’s on-demand labor platform enables businesses to scale their workforce in real time, aligning resources with demand as it fluctuates. This capability allows organizations to meet surges head-on without straining their core team or overspending. As Shigeo Shingo, a pioneer of the Toyota Production System, said, “Improvement usually means doing something that we have never done before.” Embracing Veryable on-demand labor is not just about responding faster; it’s about rethinking the way you approach variability altogether.

Reframing the Way You Manage Demand

To fully address demand fluctuations, businesses must move beyond long-term aggregates and focus on short-term realities. Start by identifying your highest and lowest demand days and understanding the forces driving those extremes. Is there a specific day when orders peak? Do certain customers or product lines contribute disproportionately to fluctuations? By answering these questions, you can tailor your staffing, processes, and workflows to align with real-world conditions.

For example, if Mondays consistently see high order volumes due to weekend backlogs, you can schedule more workers to handle the initial surge. Conversely, if Fridays are quieter, you can reduce staffing levels without sacrificing service quality. These small, intentional adjustments—shift by shift and line by line—transform your operation from reactive to proactive, reducing costs and improving efficiency.

This approach also improves customer satisfaction. When you’re equipped to handle surges, customers get their orders faster and with fewer errors. By eliminating waste during slower periods and leveraging Veryable’s platform to flex labor, you free up resources to invest in areas like technology upgrades or employee development. Every decision becomes more deliberate, rooted in daily realities rather than abstract averages.

Mastering Fluctuations: Think Small to Win Big

Demand fluctuations aren’t obstacles—they’re opportunities to innovate and excel. Each surge and lull provides a chance to refine your processes, align your resources, and better meet customer expectations. “Success is the sum of small efforts, repeated day in and day out,” and those efforts begin by understanding what’s happening on the ground, shift by shift and line by line.

To achieve ambitious goals in 2025, you don’t need stability; you need adaptability. By shifting your focus from broad averages to the specific details of daily demand, you can turn fluctuations into a competitive advantage. A flexible labor strategy—powered by Veryable’s on-demand labor platform—lets you scale resources with precision, reducing waste during slow periods and excelling when demand spikes.

Success in 2025 isn’t about avoiding change—it’s about mastering it. By thinking small and focusing on the details, you can meet demand with precision and productivity, creating an operation that thrives no matter what comes your way.

To learn more about the Veryable solution, click here.

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Jacob Shaffield
Jacob is the General Manager for Veryable in Houston, and previously for Central Kentucky and Southern Indiana – including Louisville, Lexington, and Evansville. Prior to Veryable, Jacob spent 20 years in logistics, marketing, ecommerce, and retail management roles – including as a VP for a furniture SMB and owner of e-commerce and brick and mortar retailers. With leadership from Fortune 10 to start-ups, he understands operational impact throughout the supply chain across many sectors.

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