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How To Strengthen Your Online Presence With On-Demand Labor

By
Steven Calhoun
October 14, 2022
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This just in: your order volume is increasing. What was once a small business you fully owned and operated alone is now a full-blown e-commerce store, and you’ve got a whole team to manage. Sound familiar? Would you like it to? You’re in the right place.

For SPQR Seasonings, this reality came to light when their “Everything Bagel” seasoning became the most popular in its category on Amazon. As soon as a competitor sold out, SPQR was left to pick up their customer base and do the heavy lifting of delivering salty, onion-filled, sesame-seeded flavor to any dish deemed an appropriate match. This left their sole operator, who just so happened to also own the business, in a manufacturing crisis. After filling seasoning containers alone for days on end, Amazon was finally able to check in SPQR’s necessary quantity to satisfy their hungry customers.

You never know when opportunity will strike. When it does, be prepared. Whether your operation includes manufacturing, fulfillment, or both functions in-house, you’ll need the appropriate people in place to ensure every part of the task runs smoothly. Keep reading to learn about how on-demand labor can help you scale up your online business.

 

Prioritize Growth

Growing your business is no easy task, and the truth is, you usually can’t do it alone. For most business owners, it would be easier to have six arms serving different functions than to scale up production by training new team members. But the reality is that humans are social creatures. We get more done when we work together. The same is often true for business owners: more of the right hands on deck create greater opportunities to succeed.

That being said– not being able to manufacture or fulfill orders is avoidable, and should never be what keeps growth from occurring. Often, the common denominator is labor. Either things aren’t being made quickly enough, or there aren’t enough people to get orders out the door. The phrase “time is money” is a correct one, as clearly demonstrated by labor shortages.

If you are spending all of your time running every aspect of your business from marketing to customer service to logistics, chances are, you’re missing out on opportunities to innovate. Realistically speaking, the challenge of hiring a full-time employee is daunting. There is a lot to consider:

What should their salary or hourly pay be?

Can I provide benefits?

Can I even afford this?

If hiring an FTE in your warehouse is on your wishlist but your business cannot solidly supply full-time compensation, on-demand labor may be the key to getting where you need to be to grow. Check out this blog to learn how to set up labor on-demand in under an hour.

 

The Digital Transformation

So now it’s happened. One of your ads hit the algorithm hard and your order quantity has spiked overnight. You’ve used Veryable to source your first couple of on-demand operators to get orders fulfilled, and look at all the spare time you have now. 

So, now what? Here are a few categories you may want to consider investing some newfound time into:

  • Customer Journey
  • Acquisition and Retention Strategies
  • Content Strategy
  • Legal
  • Customer Service
  • Web Design
  • Product Roadmapping
  • Sale Strategy
  • Financial Planning

Keeping business running at a maintainable level for your current team to handle isn’t sustainable for growth. Logistics positions aren’t the only ones you can contract on-demand. Independent Contractors for marketing, strategy, customer service, and several other positions can be filled on a contract or project basis. This will ensure that forgotten aspects of your business are taken care of for some time so you can focus on the things that are most important to you. That being said, make sure each position filled fulfills a specific need for your growth strategy. Simply adding team members to your roster is not the way to ensure progress. It takes the right, like-minded people to bring your business dreams to life.

To have your operations taken care of on-demand, sign up for a free Veryable Business profile.

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Steven Calhoun
Content Strategist

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