Breaking Martec’s Law

We live in a world where technology is all around us. Chances are, most of us are using advanced technology in our daily lives (i.e. smartphones, wearables, smart TVs, IoT, etc.). So why then, in a world of digital everything, do we still use physical calendars, paper time cards, excel spreadsheets, staffing augmentation, etc. in our daily operations?  The answer likely lies in what is known as Martec’s Law

Martec’s Law

Martec’s Law is the principle that while changes in technology occur very rapidly, changes in organizations do not.  Why are organizations so slow to change and adapt to new technology?  Generally speaking, organizational change is dependent on things that are difficult to change (i.e. attitudes, corporate structures, behaviors, culture, etc.). In these environments, implementing new technology is often seen as costly and administratively burdensome…leading to an unwillingness to try new things and a culture of “that’s how it’s always been done.”

Advantages of Breaking Martec’s Law

While adopting new technology can seem overwhelming, the evidence is clear that it also can pay off in a big way.  A study by the Harvard Business Review found that early adoption of technology leads to an overall competitive business advantage. The study found that companies that are quick to adopt newer technologies can obtain a “first-mover advantage” over their competitors. This advantage can lead to growth in both revenue and market position. In fact, a Verizon analysis of the Harvard Business Review study found that the revenue growth of “first-movers” can be 2-3 times that of the growth of those businesses who wait to adopt technology once its “proven” or “well-established”.  For businesses to gain these competitive advantages, it is imperative that they embrace a culture that is open to new ideas, new technologies and new processes.  

The Veryable Solution

The on-demand economy is giving businesses a new option for labor flexibility.   Imagine a world where businesses never have to turn down orders due to labor capacity constraints and never have to spend money on unused labor in down cycles. Now, imagine a labor technology solution that enables businesses to tap into this infinite flexible capacity without the usual barriers to adopting new technology.  That is exactly the solution that Veryable has created. 

Veryable is a real-time marketplace for labor where businesses and workers can connect on-demand.  The Veryable platform is set up to allow businesses to quickly adopt the new labor technology without the typical upfront costs and administrative burdens. In fact, the simplicity of its use is one of the competitive advantages of using Veryable. To learn more about this new technology and become an early adopter, go to

Closing the Skills Gap

The Skills Gap Problem

The manufacturing industry is booming, and soon there will be more jobs than workers.   Where have all the workers gone?  They are retiring at an alarming rate, and the manufacturing industry has failed to appeal to the younger generations.   Traditionally, manufacturers have looked to technical schools, unions or apprenticeship programs to provide skilled labor.  The problem with these traditional models is they aren’t working for the new workforce.  The training and apprenticeship programs are too long, too expensive and have too much turnover.

The Veryable Solution

So how can a business in today’s environment solve their skills gap problem?  There are really only four solutions:

Expand manufacturing to a new group of workers: The Veryable model is already bringing a younger, more diverse group of workers to the manufacturing, distribution, and warehousing sectors.
Increase the capacity of current skilled workers: The Veryable model enables businesses to bring in general laborers to free up the time and capacity of their skilled workers to complete the high value tasks.
Train general laborers for your skills needs: The Veryable Elite Skills Training (VEST)* program is designed to help businesses connect with workers trained specifically for the business’s labor needs.
Pay above-above market rates: Businesses don’t have the ability to pay above-market wages, and the Veryable model doesn’t require them to do so.

*The Veryable Elite Skills Training (VEST) Program

The VEST program is a new program designed to help businesses connect with workers trained specifically for the business’s labor needs. Veryable has partnered with Meritize to offer free training programs to the workers on the Veryable platform in skills such as welding, machining, and commercial driving. How are these training programs different than traditional training programs or apprentice programs?

Cost: Free to both the workers and the businesses.
Time: Training programs can be completed in as little as 6-8 weeks.
Skills: Training programs are geared toward the specific needs of the business.
Commitment: Workers must remain in the VEST program for a minimum of one year.

As you can see, the Veryable model is able to solve the skills gap problem for businesses using a multifaceted approach.  For more information about Veryable on-demand labor model or to learn more about the VEST program, please view our website at:

Building a Better Workforce


In order to succeed in the manufacturing, distribution, and warehousing sectors, businesses must be focused on one thing…consistency.  Whether it’s in their processes and procedures, supply chain, distribution channels, or the final product, consistency must be maintained for the business to reach its full potential.  With that said, you can’t have consistency in your business without consistency in your workers.

So what does a “consistent” worker look like?  According to a study conducted on behalf of Career Builder, consistent workers have the following traits:

Work Ethic:  Businesses want workers who strive to get the job done with little oversight in their daily work activities.

Dependability:  Businesses want workers they can rely on to show up to work on time and ready to work every day.

Self-Motivation:  While it may be a manager’s job to keep their employees motivated, it makes the manager’s job a lot easier if their employees are motivated each day to get the job done on their own.

Good Attitudes:  No one wants to be around a person with a bad attitude, and bad attitudes can bring down the morale of the entire team.

So how do you find those traits in your potential workers?  The traditional employment model of reviewing resumes and interviewing candidates doesn’t work, because it is unable to assess the qualities that lead to a consistent worker.  In fact, Inc. predicts that the job interview model will soon be extinct. The good news, however, is that there is another way…Veryable.


How is Veryable able to help businesses build a better, more consistent workforce when traditional employment and staffing companies have failed to do this for so many years?  It’s simple…The Veryable model leads to a workforce that is:

Rated:  Much like your Uber driver or your favorite restaurant on Yelp, the workers (we call them “Operators”) on the Veryable platform are rated.  Each time an Operator completes their work, the business is required to rate their performance in four categories:  quality, safety, attitude, and timeliness.  This rating system allows the business to know exactly what type of worker they are getting before the Operator shows up to work.

Accountable: The Veryable rating system requires Operators to perform well at each work opportunity in order to get good ratings.  Good ratings lead to more work and potentially higher pay.  Because of this, Veryable Operators have a better work ethic and are more dependable and motivated.

Driven: The Veryable model encourages flexibility for workers on the platform.  According to Forbes, flexibility leads to a more efficient, focused, and innovative worker.  Driven workers are dependable workers.

Satisfied:  Veryable Operators are able to take charge of their careers by choosing when and where they want to work.  Each time an Operator accepts a work opportunity, they are making an affirmative decision to work for that specific company on that specific day.  This leads to the Operator having more control over their career, and thus, a more satisfied worker.

Diverse:  The Veryable model allows a new group of workers to participate in the manufacturing workforce, and this group is both younger and more diverse than traditional manufacturing workers.   Having workers that are diverse in demographics, personas, and skills has been shown to improve employee dependability, motivation, attitudes, and work ethic.

Building a labor pool full of workers that are accountable, satisfied, and diverse will lead to a better, more consistent workforce.  If your business is looking for consistency in its workforce, it’s time to try a new method.  To get started building your own labor pool of Veryable Operators, visit our website at: